Robert Lewandowski has achieved that Barcelona FC to change the face of the Barça team. In three days of LaLiga Santander he has already scored four goals. But the Polish striker’s life isn’t all about football. According to Forbes magazine, he charges fees every year 13 million euros by Nike, Huawei and Procter & Gamble, its sponsors. In addition, “Lewy” owns several companies.
The 34-year-old footballer’s money machine has RL9 as its center, your personal brand. In fact, upon arrival at Barça, Lewandowski quickly took over the number ‘9’ to the detriment of Memphis Depay, its previous owner. Three of his businesses have the “9” in their names and his Instagram account is @_rl9.
Lewandowski to Anna Lewandowski
But the former Bayern Munich player didn’t just create his empire. The other fundamental piece is his wife, Anna Lewandowska, a world medalist in karateka who is a celebrity in Poland. He shares a clothing brand with her, 4F, which has clothed eight different Olympic Committees: those from Poland, Serbia, Croatia, Greece, Latvia, Slovakia, Lithuania and North Macedonia.
The brand was both in Olympic games Summer and winter. In addition, 4F also dresses the Polish basketball team, has a Lewandowski and Lewandowska clothing line, and makes Ukrainian support jerseys.
On the other hand, marriage powered storage9, a marketing, advertising and PR agency that works with “influencers” to give voice to the stories that brands and public figures want to tell, particularly from the world of sport and culture. Some of its main customers are HBO, BMW, Martini, Huawei, Sephora and T-Mobile.
In addition, Lewandowski founded RL9 Games, a video game company that offers two football products. The first of them, “Football Coach”, is a kind of Polish “PC football”. The second, “Football Quiz”, is a quiz with hundreds of questions about the world of football. Indeed acc RL9 gamescontains the largest database of football questions, which is constantly growing.
The new Barça footballer also has his own restaurant in Warsaw (Poland), Nine’s, a place where Watch sporting events on twenty televisions which are scattered around the site and where there is even a room with a small tribune in front of a cinema screen. Nine’s serves American cuisine with Asian and Polish influences, and some dishes are dedicated to Lewandowski himself.
And that’s not where the business of the ‘9’ of Xavi Hernández’s team ends. Lewandowski injected money into Protos Venture Capital, a Polish venture capital fund investing in knowledge and experience projects in the digital world. It is made up of entrepreneurs from the Internet industry and managers of venture capital and private equity funds.
All these adventures of the Polish striker, including the most important one, his football career, are managed by Lewandowski at the level of communication. using RL meanwhich is part of the communications company Group One thanks to an alliance.
The tentacles of the Barça soccer player are even that long You can drink a coffee RL9. This line of products belongs to the company Foods by Ann, a project of Anna Lewandowska, which specializes in natural and healthy food and also has fruity drinks as a claim with her husband.